Managing business relationships

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Omschrijving

No company is an island in the world of business. Each company islocked into a complex network of relationships with its customers,suppliers and other counterparts. What happens in theserelationships ...
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No company is an island in the world of business. Each company islocked into a complex network of relationships with its customers,suppliers and other counterparts. What happens in theserelationships is critical to the success of any business. Managinga companys relationships and its position in the network is acentral, but often misunderstood aspect of business.

This new edition of Managing Business Relationships aims to helpmanagers and students understand the reality of business networksand how to manage in them. It has been entirely rewritten toinclude the latest thinking and research from the IMP (IndustrialMarketing and Purchasing) Group and includes new chapters onIntermediation in Business Networks, the Economics of BusinessRelationships and the Practice of Business Networking.

Features:

Provides a structured way to understand businessnetworks and their meaning for the practicing manager.

Offers a complete analysis of management in differentrelationships including those with customers, suppliers,distributors and development counterparts.

Uitgever John Wiley & Sons Ltd
Druk 3
ISBN/EAN 9780470721094
Auteur Ford
Vakken economie en ondernemen

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