Market research a guide to planning,methodology and evalutio

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The third edition of this guide to market research assumes no previous knowledge of the subject. Through advice and real-life case studies it explores how to start out in market research. Topics cover...
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Uitgebreide omschrijving

The third edition of this guide to market research assumes no previous knowledge of the subject. Through advice and real-life case studies it explores how to start out in market research. Topics covered include: planning; desk research; qualitative and quantitative research; sampling; questionnaire design; and data collection and analysis.
Uitgever Intertaal Import
Druk 0
ISBN/EAN 9780749437305
Auteur HAGUE
Vakken Algemeen

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