Marketing across cultures

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Omschrijving

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different market...
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Uitgebreide omschrijving

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Uitgever Capstone Publishing Ltd
Druk 1
ISBN/EAN 9781841124711
Auteur Trompenaars, F.
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