Marketing in the age of google your online strategy is your business strategy

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Search has changed everything. Has your business harnessed its full potential?A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more import...
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Search has changed everything. Has your business harnessed its full potential?A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Uitgever John Wiley & Sons Ltd
ISBN/EAN 9781118231937
Auteur Fox, v.
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