This book covers everything from essential marketing principles and techniques to the latest methods and trends. Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jump starting your existing marketing plans, "Marketing For Dummies, 3rd Edition", helps you get a handle on such basic marketing concepts as the four P's - product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization.