Marketing strategies: a contemporary approach

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Omschrijving

Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globa...
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Uitgebreide omschrijving

Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.
Uitgever Pitman Publishing Ltd
Druk 2
ISBN/EAN 9780273706748
Auteur Ranchhod, a.
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