Mastering fashion marketing

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Omschrijving

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioner...
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Uitgever Intertaal Import
Druk 1
ISBN/EAN 9781403919021
Auteur Jackson, T.
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