Meatball Sundae: Is Your Marketing Out Of Sync?

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Omschrijving

A provocative analysis of current marketing practices by the author of Purple Cow argues that established brands are losing growth potential by using new commercial strategies that are inconsistent wi...
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Uitgebreide omschrijving

A provocative analysis of current marketing practices by the author of Purple Cow argues that established brands are losing growth potential by using new commercial strategies that are inconsistent with their products, making recommendations for utilizing New Marketing options that are more compatible and effective.
Uitgever Portfolio PPI
Druk 1
ISBN/EAN 9781591841746
Auteur Godin, s.
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