Media and Communication Research Methods

Prijs: € 79,55
Verwachte levertijd: 3 werkdagen

Omschrijving

Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced...
Lees meer

Gerelateerde artikelen

Uitgebreide omschrijving

Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies research and the research process by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the right research questions and select the right research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Uitgever Macmillan Distribution Ltd
ISBN/EAN 9780230000063
Vakken Maatschappijwetenschappen

Anderen bestelden ook: