A new brand world

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A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have su...
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Uitgebreide omschrijving

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. Reprint.
Uitgever Penguin USA Putnam Inc.
Druk 1
ISBN/EAN 9780142001905
Auteur Bedbury, S.
Vakken economie en ondernemen

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