The new rules of marketing & pr: how to use social media, on how to use social media, online video, mobile, blogs to reac

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David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. B...
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David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years - creative ad copy is no longer enough.
Uitgever John Wiley & Sons Ltd
Druk 3
ISBN/EAN 9781118026984
Auteur Scott, d. m.
Vakken economie en ondernemen

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