Organizational Rhetoric: Situations and Strategies

Prijs: € 63,64
Verwachte levertijd: 3 werkdagen

Omschrijving

Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook ...
Lees meer

Gerelateerde artikelen

Uitgebreide omschrijving

Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies.
Uitgever Sage Publications
Druk 1
ISBN/EAN 9781412956697
Auteur Hoffman, Mary F. Ford, Debra J.
Vakken Letterkunde

Anderen bestelden ook: