The Origin of Ideas: Blending, Creativity and the Human Spark

Prijs: € 25,07
Verwachte levertijd: 3 werkdagen

Omschrijving

Why are we so innovative? Where do new ideas come from? Why are human beings so exceptionally good at innovation, leaving other species mentally in the dust? How can we hold onto new ideas once they a...
Lees meer

Gerelateerde artikelen

Uitgebreide omschrijving

Why are we so innovative? Where do new ideas come from? Why are human beings so exceptionally good at innovation, leaving other species mentally in the dust? How can we hold onto new ideas once they are formed? This book explores the claim that the human spark, the source of innovation and the origin of ideas, was an advance that occurred in a particular kind of mental operation, which Turner calls blending. Blending is our ability to take two ideas or more and create a new idea from the "blend." And what is so fascinating is how human beings are able to engage in blending almost without effort and usually unconsciously. It appears to be second nature to us, how we live and breathe in the course of processing information and ideas. Human beings are profoundly different from all other species in this ability. While many species can do what we cannot-fly, run amazingly fast, see in the dark-only human beings can innovate. Beginning somewhere in the Paleolithic Age, everything changed in the course of human events. Before that, we were a bunch of large mammals. After that, we were poised to take over the world.
Uitgever Oxford University Press
Druk 1
ISBN/EAN 9780199988822
Auteur Turner, Mark.
Vakken zorg en welzijn breed

Anderen bestelden ook: