Political Marketing: Principles and Applications

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Omschrijving

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-dep...
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Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future.
Uitgever Taylor & Francis
Druk 2
ISBN/EAN 9780415632072
Auteur Lees-Marshment, Jennifer
Vakken Geschiedenis en Staatsinrichting

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