Press here!

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Omschrijving

Press Here! Is a modern day media relations survival handbook. It provides straightforward and practical advice for dealing with the press - from TV journalist to local newspaper reporter. Packed with...
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Uitgebreide omschrijving

Press Here! Is a modern day media relations survival handbook. It provides straightforward and practical advice for dealing with the press - from TV journalist to local newspaper reporter. Packed with useful tips and techniques, it should prove an invaluable tool for anyone who has to work with the press. The case studies, though hypothetical, are clearly drawn from Annie Gurtons 20 years of front line experience. A must for any aspiring PR professional or marketing manager. Andrew Smith, Business Group Director, Brodeur A Plus Press Here! - the essential guide to working successfully with journalists to achieve free editorial publicity for your product or service. Ideal for marketing novices and PR trainees, as well as updating those with years of practical experience. This revised second edition of Press Here! includes a section on computer aided PR which explains how to use the internet and email to reach journalists and spread the word. Journalists are notoriously difficult to work with and many are openly hostile to PRs. This book explains WHY they feel like that, and WHAT you can do to make your approach more appealing to them.
Uitgever Pitman Publishing Ltd
Druk 2
ISBN/EAN 9780273653844
Auteur Gurton, A.
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