Principles of marketing engineering

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Omschrijving

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making
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Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making
Uitgever Lightning Source
Druk 1
ISBN/EAN 9781425135867
Auteur Lilen, G.L.
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