Psycholinguistic phenomena in marketing communications

Prijs: € 42,83
Verwachte levertijd: 3 werkdagen

Omschrijving

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psych...
Lees meer

Gerelateerde artikelen

Uitgebreide omschrijving

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation.
Uitgever Erlbaum Associates Ltd.
ISBN/EAN 9780415651134
Auteur Lowrey, T.M.
Vakken zorg en welzijn breed

Anderen bestelden ook: