Purple cow transform your business by being remarkable

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Omschrijving

Youre either a Purple Cow or youre not. Youre either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth...
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Uitgebreide omschrijving

Youre either a Purple Cow or youre not. Youre either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - Pricing, Promotion, Publicity - arent working anymore. The golden age of advertising is over. Its time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. Its a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Uitgever Penguin Books Benelux bv
Druk 1
ISBN/EAN 9780141016405
Auteur Godin, s.
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