Redefining global strategy

Why do so many global strategies fail--despite companies powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this semiglobalized world, one-size-fits-all strategies dont stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: * Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. * Tracking the implications of particular border-crossing moves for your companys ability to create value. * Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.