Retail marketing and branding - a definitive guide to maximi

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Omschrijving

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Face...
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Uitgebreide omschrijving

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication.
Uitgever John Wiley & Sons Ltd
Druk 0
ISBN/EAN 9780470979662
Auteur Perrey
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