Retailing an introduction

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Omschrijving

This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisations activities so that the reader will have a solid...
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This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisations activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.
Uitgever Pitman Publishing Ltd
Druk 0
ISBN/EAN 9780273678199
Auteur Brittain, p. cox, r.
Vakken economie en ondernemen

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