Riding chaos

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Omschrijving

In the dynamic and hostile markets we experience today, differentiation and distinctive competitiveness can be achieved in many ways. Not just by protectionism or ‘sheer power by size’, but also by cl...
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In the dynamic and hostile markets we experience today, differentiation and distinctive competitiveness can be achieved in many ways. Not just by protectionism or ‘sheer power by size’, but also by cleverly innovation and organizing flexibility.

The experienced white water canoeist will not change the river, the rock or the water, but still comes down the mountain in one piece. And enjoys the ride! The canoeist rides the chaos, fully aware; trusting the boat, the water and the skill.

Sharing of common assets across a family (and generations) of products ( i.e. platform design) is one of the key approaches to the design of successful intelligent products. It is a way to succeed under strong time and market pressure, increasing international competition, rapidly changing technologies and increasing customer demands and diversity.

This book offers insights on mechanisms that drive market dynamics and offers a framework of complementary tools. This framework structures thoughts, improves communication and supports preparation of decisions on the path your company will take.

Uitgever Touching Business
Druk 3
ISBN/EAN 9789461765048
Auteur D'achard, H.
Vakken economie en ondernemen

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