Seducing the subconscious: the psychology of emotional influence in

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Our relationship with ads: its complicated A must-read for anyone intrigued by the role and influence ofthe ad world, Seducing the Subconscious explores thecomplexities of our relationship to adverti...
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Our relationship with ads: its complicated

A must-read for anyone intrigued by the role and influence ofthe ad world, Seducing the Subconscious explores thecomplexities of our relationship to advertising. Robert Heath usesapproaches from experimental psychology and cognitive neuroscienceto outline his theory of the subconscious influence of advertisingin its audience s lives. In addition to looking at ads influence on consumers, Heath also addresses how advertising isevolving, noting especially the ethical implications of itsdevelopment. Supported by current research, Seducing theSubconscious shows us just how strange and complicated ourrelationship is with the ads we see every day.

Uitgever John Wiley & Sons Ltd
Druk 0
ISBN/EAN 9780470974889
Auteur Heath, r.
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