Omschrijving
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reach...Lees meer
Sensory marketing
| Prijs: | € 45,85 | |
|---|---|---|
| Verwachte levertijd: | 3 werkdagen | |
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Uitgebreide omschrijving
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals five senses at a deeper level than traditional marketing theories do.
| Uitgever | Macmillan Distribution Ltd |
|---|---|
| Druk | 0 |
| ISBN/EAN | 9780230576575 |
| Auteur | Hulten, b. broweus, n. dijk, m. van |
| Vakken | handel en verkoop |
