Sensory marketing

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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reach...
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals five senses at a deeper level than traditional marketing theories do.
Uitgever Macmillan Distribution Ltd
Druk 0
ISBN/EAN 9780230576575
Auteur Hulten, b. broweus, n. dijk, m. van
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