Small business management and entrepreneurship

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Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broa...
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Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources to provide the complete introduction for modern courses.
Uitgever Cengage Learning Services
Druk 6
ISBN/EAN 9781408017999
Auteur Stokes, D.
Vakken economie en ondernemen

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