Small Town Rules How Big Brands and Small Businesses Can Prosper in a Connected Economy

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Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers c...
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Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. Its just like doing business in a small town, where reputation is forever. Suddenly, communities and personal connections are critical to your success - just as theyve always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for todays new global small town: one knitted together through the Web, Facebook, and Twitter.
Uitgever Que Education & Training Div. of Macmillan Pub. USA
Druk 1
ISBN/EAN 9780789749208
Auteur Moltz, B.J.
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