Storytelling branding in practice

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Omschrijving

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international ...
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Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Uitgever Springer Verlag
Druk 2
ISBN/EAN 9783540883487
Auteur Fog, K. Budtz, C. Munch, P. Blanchette, S.
Vakken economie en ondernemen

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