Strategic brand management

Prijs: € 84,83
Verwachte levertijd: 3 werkdagen

Omschrijving

For students, managers and senior executives studying Brand Management. Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measu...
Lees meer

Gerelateerde artikelen

Uitgebreide omschrijving

For students, managers and senior executives studying Brand Management.

 Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

 

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

Uitgever Pitman Publishing Ltd
Druk 4
ISBN/EAN 9780273779414
Auteur Keller, K.L.
Vakken handel en verkoop

Anderen bestelden ook: