Strategic marketing problems

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Omschrijving

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and forem...
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For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what theyve learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
Uitgever Pitman Publishing Ltd
Druk 0
ISBN/EAN 9780273768944
Auteur Kerin, Roger A.
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