Understanding strategic management

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Omschrijving

The second edition of Understanding Strategic Management continues to build upon the strengths of the first edition with its excellent writing style, ability to convey complex information in a clear m...
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The second edition of Understanding Strategic Management continues to build upon the strengths of the first edition with its excellent writing style, ability to convey complex information in a clear manner, the use of analysis, relevant up-to-date case material and coverage of different perspectives in strategic management. With an emphasis on providing students with the essential tools of analysis, the second edition also links material in the textbook far more closely with the Online Resource Centre (ORC). This also hosts additional quantitative material, which is signposted throughout the textbook. This edition includes coverage of strategy relating to the public sector, complete with public sector examples. Online Resource Centre: The Online Resource Centre (ORC) accompanying the text provides all the teaching and learning materials needed to support each chapter, removing the need for lecturers to look for additional seminar and test materials, and giving students the resources they need to check and build upon their understanding.
Uitgever Oxford University Press
Druk 2
ISBN/EAN 9780199581610
Auteur Henry, a.
Vakken Economie

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